Tuesday, 21 August 2018 09:27

The return of 100% Design

    100% Design, the UK’s longest-standing annual design event, returns for its 24th edition this year and is delighted to announce a shake-up to traditional programming, demonstrating its renewed vision to be the unmissable show for design in London’s creative calendar.

    100% Design will present new features, fresh design talents and emerging names alongside a roster of industry favourites, big-name brands and innovators. Taking place at Olympia, London, from 19th to 22nd September, this year 100% Design will present two new features, 100% Futures and 100% Forward, which will focus on emerging designers across innovation and furniture design respectively.

    This year will also see the launch of the new West Kensington Design District, a hub that is set to inspire design enthusiasts and become the must-visit district during the London Design Festival, with an engaging programme featuring design brands, globally-recognised cultural institutions and unmissable events this September.

    The district will be brought to life by a stellar array of partners including the Design Museum, the world’s leading museum devoted to contemporary design. V&A Blythe House will offer a rare opportunity to participate in guided tours, whilst Polish brand Zieta presents Plopp 4.0 at Arthill Gallery, amongst many other partner events.

    100% Futures is a new exhibition celebrating forward-thinking design from a selection of British and international talents who have chosen to set up their practices in London. Spearheaded by Max Fraser, 100% Futures will shine a light on some of the most exciting designs under the theme ‘Designing for London’ across travel, technology, wellbeing, public spaces and sustainability. Alongside this, 100% Futures will also share designs from other cities, looking at ideas around the future of city-living and the best of designing for urban centres across the world.

    100% Forward, curated by Journalist Barbara Chandler, will highlight eight emerging design talents across furniture, product, lighting and textile design. Each will be championed by an established designer who carved his or her career during the first decade of 100% Design. Simon Pengelly, who started his career in 1993 when he presented at 100% Design, has selected rising talent Daniel Schofield. In five short years, Schofield has honed his reductive approach to materials, form and function to create celebrated and impressive lighting as well as furniture and tabletop products.

    100% Design’s core exhibition covers interiors, kitchens, bathrooms and bedrooms, emerging brands and new for this year, 100% Build London, a dedicated show for the construction and architectural industries.

    100% Design will provide a platform for a mix of new interior brands such as One Plus Eleven, a conceptual furniture company that blurs the boundary between art and design, and established names including Italian design heavyweight Arper. Other brands to watch include Casa Botelho, Rubn, B Sweden, Graypants by Pad Home, Antonio Lupi, Odddot, Taamaa, Tuuci, Lyon Beton, Frama, Pintaark, Adventures in Furniture and Madheke.

    Philippe Starck will present a prefabricated house with Riko, a Slovenian engineering and manufacturing brand that specialises in both industrial prefabrication and energy production technology offerings.

    Riko first teamed up with Starck in 2014 to unveil a new home featuring rooftop energy-producing technologies, wind turbines, rainwater recovery and heating pumps.

    Tesla, a brand focused on accelerating the world’s transition to sustainable energy, will showcase Powerwall, a device which integrates with solar to store excess energy generated during the day making it available only when you need it, minimising reliance on other forms of energy.

    100 percent design

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