Tuesday, 21 August 2018 09:28

MAISON&OBJET: New perspectives for September 2018

    MAISON&OBJET Paris is an international authority for home decor, interior design, architecture and lifestyle culture, and will return from 7 to 11th September.

    The broad, yet curated offering shown gives the fair a unique edge. This is why a pertinent structuring is strategic to attract brands and buyers, and keep them engaged.

    As a platform entirely dedicated to business, MAISON&OBJET Paris is constantly striving to serve better.

    In September, MAISON&OBJET Paris is taking on a new challenge – a complete overhaul of its structure. The new layout is the reflection of the organisers’ wish to go back to basics – Maison and Objet.

    The definition of the new sectors was guided by practical criteria chosen to clarify the offering and make it more accessible for both visitor categories.

    On the one hand, retail buyers appreciate the great variety of products on display, but need a clear divide by product typology and price range to save time. On the other, specifiers tend to look for specific solutions for their projects, with a more style-oriented approach.

    An evolution rather than a revolution

    With this in mind, the structure of the offering was entirely revamped to provide greater efficiency, especially important as professionals have grown accustomed to having easy access to whatever information they need since the development of online tools.

    MAISON&OBJET Paris is constantly reexamining its positioning in relation to the shifts in the market in order to best meet the needs of lifestyle industry professionals.

    Maison: new sections by style

    Interior design styles are just as diverse as fashion trends. The challenge for specifiers is scouting new ideas and finding new inspirations.

    For them, MAISON&OBJET Paris has come up with a new Maison Hub, making precise and inspiring changes to achieve just the right balance. Four realms are defined geographically and temporally, with self-explanatory names: Unique & Eclectic, Today, Forever and Craft.

    Objet: seven distinct families

    MAISON&OBJET Paris is highly regarded by French and international buyers – whether for novelty shops, concept stores, department stores or online shops. Always in pursuit of accessories, ornaments and all sorts of decorative objects, these visitors organise their visit by product typology.

    Already simplified in September 2017, the new Objet Hub has been expanded into seven sectors with self-evident names: Cook&Share, Smart Gift, Fashion Accessories, Kids&Family, Home Accessories, Home Fragrance and Home Linen.

    What’s New? Find out at a glance

    Launched in 2016, What’s New? is a series of curated exhibitions showing the most distinctive new products by brands at the fair. The selection is made on a variety of criteria: designer, materials, craftsmanship, history, etc.

    Now highly anticipated, the next edition of the fair will see exhibitions relocated under the mezzanines overlooking the halls, along the major aisles and alongside the Inspirations Space. Each What’s New? exhibition presents a selection of the sector’s most innovative products.

    maison and objet

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