Monday, 15 October 2018 09:34

Be inspired at Sleep + Eat

    Sleep, Europe’s leading hotel design and development event, has announced the next stage in its evolution. This year, it becomes Sleep + Eat, reflecting the growing interconnectedness of restaurants, bars and hotels in creating the full hospitality experience. The show will also be relocating to Olympia London’s National Hall.

    The theme for this year is ‘Recognisable and New’, with the recognisable coming in the form of the exhibition; the Sleep Conference; the ever-popular Development Roundtables hosted by some of the industry’s leading voices; the Sleep Set concept rooms and the pop-up Sleeper Bar, which this year is being designed by CRÈME/Jun Aizaki Architecture. The ‘New’ will come in the form of a two-day Eat Conference and three Eat sets, bringing additional layers of inspiration and networking potential for visitors to this increasingly international event.

    Products that differentiate

    Over 130 exhibitors will be showcasing their newest products and stand-out collections across a wide range of categories. Due to its status in the European hospitality design arena, many companies choose to launch their latest product ranges at the show. This year, visitors will be able to preview new collections from first-time exhibitors including Dedar from Italy; Spain’s Grespania and Dutch luxury parasol and umbrella company, TUUCI.

    They will be joined by many international Sleep stalwarts, including Sleep founder partners, GROHE, Decca, ercol, Laufen, Lincrusta, Bette and Style Library Contracts.

    Installations to inspire creativity

    In response to lifestyle brands entering the hospitality space, Sleep + Eat has tasked this year’s Sleep Set designers with creating concept rooms inspired by unusual brand partnerships. Denton Corker Marshall is working with Premier League football team, West Ham United; HBA London with the Natural History Museum; Yasmine Mahmoudieh with Penguin Books and AB Concept with luxury patissier-chocolatier brand, Maison Pierre Hermé Paris.

    The three design firms creating the Eat Sets will be looking to challenge and subvert visitors’ expectations of what restaurant and bar spaces can look and feel like, with a restaurant designed by ECHO Architecture, an ‘anti-cafe’ from 3Stories and a nightclub by Designer, Shalini Misra.

    Conferences to stimulate the mind

    This year’s Sleep + Eat conferences will be the place to hear from some of the hospitality sector’s greatest achievers and to engage with ideas that are seldom aired at industry gatherings. Highlights will include keynotes from the Founder & CEO of Sydell Group, Andrew Zobler, and from Benjamin Calleja of Livit Design, design duos in conversation, including Inge Moore and Nathan Hutchins of Muza Lab and Alon Baranowitz and Irene Kronenberg of Baranowitz +Kronenberg. The operators and designers behind several of this year’s most headline-grabbing restaurant and bar openings will be sharing their experiences while leading Neuroscientist, Dr Alana Hare, will explore the power of sleep and what we can do to enhance it.

    Sleep + Eat will take place from Tuesday 20th to Wednesday 21st November at the National Hall in Olympia, London. Register for your free pass below.

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