Channel your inner creativity in thousands of fabulous flooring, border and piping combinations with designs that are packed with pattern, texture and colour. Cho0se from wool, naturals and faux collections. Indoor or outdoor rugs.
Watch the video that shows the five easy steps to rug making or be inspired by the original rugs created by our Alternative Rug Stars, a lively mix of designers, interior designers, stylists and influencers.
Alternative Flooring is a British company that believes creating carpet is a craft with a story to tell. Designs are original and authentic.
The award-winning collections explore texture and colour in carpet, rugs and runners. It’s a lovable brand too with flooring that is ethical and sustainable.
For pattern, it has collaborated with great British designers and brands - Margo Selby, Ashley Hicks, Ben Pentreath, Ella Doran and Liberty Fabrics. It has worked with The Robin and Lucienne Day Foundation to weave Authentic Lucienne carpet runners by one of Britain’s most influential 20th century designers and more recently collaborated with Zoffany in the Boutique carpet.