الإثنين, 18 آذار/مارس 2019 12:19

Laid-back glamour

    Award-winning London-based creative consultancy Run For The Hills is delighted to unveil its latest stylish Central London restaurant design – Scarlett Green – Soho’s newest bar and restaurant, set over two floors across an expansive 4000ft2 of space.

    This was the first time Run For The Hills has collaborated with the client, Daisy Green Group, whose London portfolio includes cafes and restaurants, creating the colour-filled, Australian-urban-twist vision for Scarlett Green, Daisy Green’s biggest and most ambitious venue yet. Creating a 70s-meets-downtown-deco design look and feel.

    Scarlett Green draws upon Melbourne and Sydney’s food culture to deliver an all-day cafe, bar and restaurant, with a laid-back glamorous vibe. In the evening, the space turns into a buzzing late-night cocktail bar and restaurant with live acoustic sets and DJs.

    Run For The Hills’ design of the ground floor is bright and airy. The bar is elegant and fresh, featuring a mix of brass, rattan, walnut, black and white marble. Deco-curved mirrors shape the simple back bar shelving.

    “We’re really thrilled with the interior design of Scarlett Green and loved working with Run For The Hills. They’re super creative but also very focused on the small details and doing rigorous technical design planning. Which is what you want from your design team, for it not to just look good but to work the way it’s meant to for customers and staff. We love the specialist paint finish they designed for the walls and so many of the urban deco and edgy glam details they came up with. They’re also fun to work with and really passionate. We worked really closely on developing the concept and we’re delighted with how it turned out.”

    – Prue Freeman, Founder of the Daisy Green Collection

    70s meets downtown deco

    The design team sourced new and vintage furniture and re-upholstered it in creative ways. The ground floor is filled with armchairs in a mix of velvet and corduroy, and softly clashing coral, red and pink cocktail stools that are either tasselled or set upon a solid retro brass base. The bar stools and vintage Art Deco sofas are upholstered in tone-on-tone denim shades from light to dark.

    Towards the rear of the main ground floor space, the styling echoes the glam-meet-grunge look and feel of the basement restaurant. The decorative wall finish in the cosy nook next to the atrium is duskier, setting off some of the clients’ colourful Pop Art artworks commissioned from female Street Artist Shuby. Both floors of the bar and restaurant house art from the clients’ private collection, with many commissioned specially for the space, including one of the Pink Bear series by contemporary British Artist LUAP that impressively stretches the full height of the atrium. Run For The Hills’ graphics team designed the hot-pink neon signage.

    “We got to have lots of fun with fabrics and colour in Scarlett. Filling the ground floor with armchairs in a mix of velvet and corduroy, coral, red, and soft pink cocktail stools. Which we either tasseled or set upon a solid retro brass base. Our distressed wall design morphs and changes throughout both floors, and went through rounds of prototyping and sampling to get just the right mash-uplayered feel. On site, it was hand-applied by a team of specialist decorators across four days during the install. Crafted from a mix of paint, sand and plaster, some sections in the basement also feature sections of torn wallpaper. We love it and think it gives the space a London-meets-Lower-East-Side-vibe.”

    – Creative Director, Anna Burles, of Run For The Hills

    Down under

    The basement is moody and glamorous with lowlighting and a mix of clashing pattern upholstery and heavily patinated walls. Zig-zag herringbone tiles have been used on the floor and around the kitchen dining space. High ceilings keep things feeling airy and the open kitchen gives a sense of theatre. A secondary basement bar has a mix of smaller tables for couples and larger sharing tables. Aged zinc and marble table tops are paired with iconic 70s cantilever dining chairs that have been re-upholstered in a mix of geometric corduroy patterns and House of Hackney palm fabrics. A cosy, blush velvet private dining nook towards the rear of the basement has moss green heavy fringed curtains, offering complete seclusion for group dining or secret Soho assignations any time of day or night.

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