الخميس, 01 أيلول/سبتمبر 2016 00:00

Beefbar Monaco provides the ultimate retail experience

    In 2007, two architects, Emil Humbert and Christophe Poyet, joined forces to form Monegasque agency Humbert & Poyet. The design and fashion enthusiasts decided to pool their skills to provide a full range of services from construction to interior design.

    Both Emil Humbert and Christophe Poyet studied in Paris, the former as a state-qualified Architect (Paris-Belleville National School of Architecture graduate) and the latter as a CFAI Interior Designer (Académie Charpentier graduate).

    It all began in 2007, when Emil Humbert, from Paris, opened his architecture firm and Christophe Poyet, from Monaco, had just graduated. Humbert & Poyet was founded a year after they first met. “It was natural, I instantly knew we’d work together,” said Emil Humbert.

    The firm’s projects focus on elegant and meticulous designs to create timeless spaces using premium materials such as stone, wood and bronze. Naturally, the most important thing for the company is to reflect the client’s personality and respect the soul of the site.

    Humbert & Poyet puts its stamp on public work sites with its expert choice of materials, lighting design and its ability to showcase a space and set the scene for the client to take centre stage.

    “We communicate constantly throughout a project. Our symbiosis forms the foundations of our projects and ensures the space that we’ve imagined works,” said Christophe Poyet.

    The latest exquisite projects from Humbert & Poyet include Monaco’s Wine Palace where Humbert & Poyet has contrasted materials, bringing oak and marble together, accompanied by bronze work, to create an elegant, theatrical setting.

    Song Qi is the firm’s second project where Emil and Christophe designed a gleaming box, inspired by Shanghai’s golden age in the 30s for Michelin-starred Chef Alan Yau (Hakkasan). The unique space radiates from a central island made up of a gilded cage and velvet banquette. An eye-catching black and white marble layout takes the Asian style to new heights.

    Cannes’ 55 Croisette’s interior has been designed by Emil and Christophe to unveil a cutting-edge selection of some of the fashion world’s top designers. Here, the setting is a world of luxury with raw materials such as grigio carnico marble and macassar ebony.

    Sitting among Humbert & Poyet’s most recent projects is Monaco’s Beefbar’s new innovation, The Butcher Shop. As with all Humbert & Poyet’s projects, the materials utilised in this project are simple, raw and yet showcase a premium feel.

    The Beefbar has been a reference to meat lovers since 2005. With its elegant architecture, chilled atmosphere and gorgeous view on the Fontvieille Port, Beefbar’s Monaco restaurant is a true tasting experience thanks to a menu based on simplicity and high-quality ingredients.

    Reflecting the Beefbar brand’s high-quality menu and exclusivity, Humbert & Poyet has designed an exclusive, luxurious butcher shop for the brand appropriately named The Butcher Shop. This high-end, ‘out of this world’ butcher shop, within the Beefbar’s establishment, has provided the Beefbar brand with the opportunity to sell its luxurious meats to its customers from the Beefbar restaurant’s menu to purchase in this next generation of butchers.

    Meat is a subject which the brand knows by heart. Beefbar is a luxurious brand that houses famous cuts – fillet, prime rib, rib-eye and sirloin – of exclusive meats. This iconic brand in the Principality of Monaco, and possibly in the world, created by Riccardo Giraudi in the early 2000s, offers its customers international meat quality. Cooked to perfection, seasoned to the point, each cut is mastered, respected and of true value. Served with delicious homemade mashed potato, the taste experience is at its maximum.

    The Beefbar decided to go one step further with its offer when it launched its new, top of the range butcher concept. Designed by Emil Humbert and Christophe Poyet, this butcher reflects the restaurant’s philosophy of providing customers with the highest quality experience. Between luxury and modernity, the white marble is in accompaniment with the black marble, brass and wood, in order to reveal the cuts of exclusive meat.

    The Beefbar Butcher Shop’s clients are now able to visit this new generation butcher to choose and buy high-quality cuts of meat in an opulent, sumptuous environment that meets the needs of the 21st century customer.

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